Our Story

I'm Jace.

I started SelfReminiSCENTS because certain scents can send you back 20 years faster than a photograph.

That's memorable.

I spent my early childhood in Germany and many of my formative years in Lower Alabama. Not only did I find myself in a place where I didn't speak the language, but I also didn't yet have the words to express that I felt more aligned with my brother than my twin sister.

By the age of four, I knew I was transgender and I quickly learned how important it is to find where a space you belong.

In 2020, I lost everything I owned in a fire- my childhood keepsakes, every 4×6 photograph, military memorabilia, literally all my belongings and all the tangible pieces of my life that can never be replaced. It taught me that while objects can disappear, memories don't have to. A familiar scent can preserve a feeling, a place, or a moment in a way nothing else can. That's why I continue creating each fragrance- to help keep memories alive, even when the things we once held onto are gone.

This brand started with candles, but the vision goes further. One day, I'd love to build a welcoming space where people can gather, connect, and feel like they belong- no awkward small talk required unless you're into that. :D Everything I create is rooted in uplifting others and giving back to the trans community in ways that actually make a difference.